TNC Partners with WeChat to Raise Funds for Coral Triangle, Other Projects

The Nature Conservancy (TNC) and WeChat are teaming up to make staying connected to nature easier for smartphone users, while also generating funds to further the Conservancy’s work on projects such as helping sea turtles make a comeback in the Coral Triangle and other parts of the world, TNC said in a news release (external link).

To kick-off this new partnership, through June 30, 2014, WeChat will donate $5 to TNC for every new user who downloads the app and follows the Conservancy’s official account, for up to one million dollars in support.

TNC’s WeChat account will be a new destination where users can learn more about the Conservancy’s work to benefit nature and people, find ways to get involved and access daily nature photographs and a host of other fun surprises.

Smartphone users can support TNC and learn more about nature photography by downloading WeChat (external link) and adding “Nature_org” as a contact to follow the official account. After downloading, just tap “Contacts” in the menu bar -> “Add” and type the ID “Nature_org” in the search field.